The work

Branded environments, built to last

Museums, gardens, zoos, hospitality, universities, national parks, and donor-funded community spaces — each one built around a story. Filter by the capability it called for.

The work shown here includes projects completed by Treble20 and selected experience led by founder Adam Nelson before the studio's launch.

22 projects

Happen Bank Lemonade ShowdownConcept · Sept 2026
Happen Bank

Lemonade Showdown

A tactile, competitive two-player business game — students run rival lemonade stands on a 75″ touchscreen.

Interactive / TechBranded Micro EnvironmentRenderings & Concept+1
Paul Tazewell at GMSIConcept & Renderings
GMSI · with Paul Tazewell

Paul Tazewell at GMSI

A collaborative shop-in-shop concept with costume designer Paul Tazewell — theatrical storytelling translated into surfaces, lighting, and built detail across three design directions.

Retail EnvironmentRenderings & ConceptLighting+2
Catholic University Lambo ConversionMobile Experience
The Cardinal Shop

Catholic University Lambo Conversion

A compact, mobile spirit store on three wheels — a vintage Italian micro-truck reborn as a flexible, road-ready campus retail platform that meets students where they already are.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+3
Just IngredientsJA BizTown Storefront
Just Ingredients · Junior Achievement

Just Ingredients

A bright, approachable market storefront in Orem JA BizTown where students connect wellness, commerce, and brand storytelling in a hands-on way.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+4
Catholic University Spirit StoreCultural Retail
The Cardinal Shop

Catholic University Spirit Store

The evolution of the traditional campus bookstore into a lifestyle-driven retail destination built around Cardinal pride.

Retail EnvironmentCustom FabricationSignage & Graphics+1
Wish CityExperiential Environment
Make-A-Wish

Wish City

A neighborhood of wonder where every wish gets a place to live — Cloud 9 Café, a star-raising constellation, and a decoration station for wish kids.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+4
Tech SlopesJA BizTown Storefront
Tech Slopes · Junior Achievement

Tech Slopes

A modern, energetic tech-lab storefront in Orem JA BizTown, centered on technology, innovation, and creative problem-solving.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+5
Discovery Place Science CenterCultural Retail
The Workshop

Discovery Place Science Center

The store reimagined as a true extension of the science center — immersive, engaging, and inspiring from the very first step inside.

Retail EnvironmentInteractive / TechRenderings & Concept
Solomon R. Guggenheim MuseumCultural Retail
Guggenheim Museum

Solomon R. Guggenheim Museum

A retail experience inside one of Frank Lloyd Wright’s most iconic buildings — a careful balance of authenticity and innovation.

Retail EnvironmentLightingInstall & Coordination+1
Marathon PetroleumJA BizTown Storefront
Marathon Petroleum · Junior Achievement

Marathon Petroleum

An immersive energy-operations storefront in SLC JA BizTown where students step into the role of running a modern refinery and distribution business.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+5
Bigfoot Discovery TourMobile Experience
Traveling Exhibit

Bigfoot Discovery Tour

A fully mobile retail and storytelling experience that blended folklore, fun, and retail into one unforgettable attraction.

Retail EnvironmentBranded Micro EnvironmentCustom Fabrication+5
JW Marriott Desert RidgeHospitality Retail
The Shops at Desert Ridge

JW Marriott Desert Ridge

A retail destination firmly rooted in the Sonoran Desert — drawing on the colors, textures, and spirit of the surrounding landscape.

Retail EnvironmentCustom FabricationLighting+1
Gabb Phone BoothJA BizTown Feature
Gabb · Junior Achievement

Gabb Phone Booth

A playful, high-impact brand moment that turns a classic phone booth into an immersive mini-environment and instant landmark within JA BizTown.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+4
National Museum of the US ArmyCultural Retail
U.S. Army

National Museum of the US Army

A store designed with sustainability and authenticity at its core, drawing on the idea of "tactical deployment."

Retail EnvironmentCustom FabricationSignage & Graphics+3
Westin MauiHospitality Retail
Westin Maui Resort & Spa

Westin Maui

A resort-style retail experience designed to reflect the island’s natural beauty in a relaxed, elevated shopping atmosphere.

Retail EnvironmentCustom FabricationLighting+1
Union PacificJA BizTown Feature
Union Pacific · Junior Achievement

Union Pacific

A dimensional locomotive front that brings the scale and visual power of rail transportation into JA BizTown as an interactive train experience.

Branded Micro EnvironmentCustom FabricationLighting+4
Georgia AquariumCultural Retail
Georgia Aquarium

Georgia Aquarium

A retail experience designed with sustainability and immersion at its core — a store that transports guests deeper into the aquatic world.

Retail EnvironmentCustom FabricationLighting+3
Hudson YardsAttraction Retail
Related / Vessel & The Edge

Hudson Yards

Two flagship retail moments at Hudson Yards — the Vessel Store on the outdoor plaza and the Edge Observation Store, one of the highest retail spaces in NYC.

Retail EnvironmentBranded Micro EnvironmentCustom Fabrication+3
Progressive Leasing ArchJA BizTown Feature
Progressive Leasing · Junior Achievement

Progressive Leasing Arch

A central placemaking feature that transforms the open commons of Orem JA BizTown into a recognizable, gatherable town square.

Branded Micro EnvironmentCustom FabricationLighting+3
Hyatt MauiHospitality Retail
Hyatt Regency Maui

Hyatt Maui

An expansive resort store designed to captivate guests of all ages with a playful, versatile, and highly engaging retail experience.

Retail EnvironmentCustom FabricationLighting+1
Lincoln Park ZooCultural Retail
Lincoln Park Zoo

Lincoln Park Zoo

A retail design inspired by the zoo’s mission of conservation and connection to nature — an immersive, park-like atmosphere where guests explore and discover.

Retail EnvironmentCustom FabricationLighting+3
Boeing StorefrontJA BizTown Storefront
Junior Achievement

Boeing Storefront

A JA BizTown storefront where students feel precise, responsible, connected, and ambitious — engineering excellence without the clutter of nostalgia.

Branded Micro EnvironmentCustom FabricationSignage & Graphics+4