Gabb Phone Booth

Gabb · Junior Achievement

Gabb Phone Booth

A playful, high-impact brand moment that turns a classic phone booth into an immersive mini-environment and instant landmark within JA BizTown.

Inspired by the classic phone booth but reimagined with Gabb’s bright color palette and youth-focused messaging, the installation creates an instant visual landmark within JA BizTown. Inside the booth, vibrant graffiti graphics, saturated lighting, and bold brand language — "Tech Rebel," "Green time over screen time," "The perfect first phone" — create a small but memorable experience that students can step into, explore, and photograph. The attached counter gives the piece a functional edge while keeping the footprint compact and flexible. The result is a storefront-adjacent feature that communicates Gabb’s message in a way that feels tactile, energetic, and student-friendly.

Gabb Phone Booth — the finished space
Gabb Phone Booth — the finished space
The finished booth landmarking the JA BizTown streetscape — "The perfect first phone"
The finished booth landmarking the JA BizTown streetscape — "The perfect first phone"
Hand-finishing the booth interior over the "Tech Rebel" graffiti mural
Hand-finishing the booth interior over the "Tech Rebel" graffiti mural
Cutting the booth components on Treble20’s CNC router
Cutting the booth components on Treble20’s CNC router
LED module wiring behind the illuminated gabb topper
LED module wiring behind the illuminated gabb topper

How it should feel

PlayfulTactileLandmark

Capabilities on this build

The mix of skills it took to take this one from idea to install.

Branded Micro Environment
Renderings & Concept
Signage & Graphics
Lighting
Custom Fabrication
Install & Coordination
JA BizTown / BizTown

Related services

Experiential Retail Design, Branded Environments, Custom Fabrication

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