Experiential retail design

Retail inside a museum, attraction, hotel, campus, or destination has to do more than hold merchandise. It should feel connected to the place, support operations, help visitors navigate naturally, and carry the experience through to the final purchase.

Treble20 designs retail environments for museum stores, aquarium and zoo shops, attraction and visitor-center retail, destination and specialty retail, campus stores, hospitality and resort retail, shop-in-shops, branded storefronts, and mobile retail environments.

Capabilities & deliverables

Scope is tailored to the project, and may include:

Process

1. Understand the audience, mission, merchandise, site, and operational needs.
2. Develop the layout, customer path, visual language, and fixture strategy.
3. Refine materials, details, graphics, lighting, and fabrication documents.
4. Fabricate, coordinate, deliver, and install the environment.

Design and fabrication, connected

Because Treble20 carries retail concepts through detailing and fabrication under one accountable team, material and cost questions surface early, fixture designs are developed with real-world durability in mind, and the original idea stays intact from rendering to opening day.

FAQ

Can Treble20 design an entire store or only custom fixtures?

Both — the studio can take on a full retail environment or a defined scope such as fixtures, merchandising systems, or graphics, depending on what the project needs.

Do you work with existing architects or internal design teams?

Yes. Treble20 regularly designs within an existing building or alongside an institution's own architects and design staff.

Can you help with merchandising layouts and customer flow?

Yes — space planning, fixture layout, and visitor circulation are part of the retail design process.

Do you fabricate and install the retail environment?

Yes, Treble20 coordinates fabrication and installation as part of a connected design-and-build process.

Do you work outside Utah?

Yes — Treble20 is Utah-based and works nationwide.

At what stage should Treble20 become involved?

The earlier the better. Early involvement lets design decisions account for materials, fabrication, and installation from the start, but the studio can also join a project already in progress.